Unitasker Wednesday: Nunc watch

All Unitasker Wednesday posts are jokes — we don’t want you to buy these items, we want you to laugh at their ridiculousness. Enjoy!

Nunc is the Latin word for now. You would think, with an item that looked exactly like a watch, you would be able to use it to tell you what time it is now.

Well, no. you can’t.

You see, the Nunc watch isn’t meant to tell you the time. It’s meant to remind you that you should not worry about time and live life in the now. As Nunc states on its website, “Time is often depicted as the evil in the struggle with Life.

The Nunc watch is created with high-grade stainless steel and encases a one-of-a-kind, marble stone that supposedly represents the uniqueness of every moment. The wooden box in which the watch is shipped, transforms into a plant pot. Their artisanal manufacturing processes (as shown by their use of electrical power tools) compliments their philosophy of environmentalism. To further reduce their carbon footprint, they also source their materials close to their manufacturing site (which is interesting because they ship anywhere in the world in 2-6 business days. I’m pretty sure you can’t walk, cycle, or swim from Italy to North America in that time-frame).

The Nunc watch is not a watch. It is jewelry that you wear around your wrist to remind you to live life to the fullest.

We should create a special name for this item! How about the word bracelet? We could even invent bracelets that already have inspirational sayings on them so you wouldn’t need to think of your own as you looked at your blank, €160, piece of marble encased in stainless steel.

If I were to buy a stainless steel and marble bracelet, I’d choose this one because it serves two purposes, some single malt whisky and living life to the fullest.

2 Comments for “Unitasker Wednesday: Nunc watch”

  1. posted by Greg on

    This appears to be the exact kind of crap that ends up cluttering our homes. A year from now you will be selling this watch in a garage sale for 75 cents.

  2. posted by Jason on

    It is art though. I don’t feel art should be featured on Unitasker, after all isn’t the primary purpose of art to simply exist? Regardless of whether it is GOOD art or not, I don’t think you want to start making the point that all pieces of art are of worthless unitaskers because it they are only meant to be appreciated…

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