New research recently published in the Journal of Marketing, showed that people who were encouraged to find a way to preserve memories found it easier to part with the sentimental items.
This study was originally initiated to help increase the flow of goods to charity shops (e.g., Goodwill). The “supply chain” of goods to these shops depends solely on people’s willingness to donate. The researchers looked at ways to help people let go of unneeded, yet sentimental items.
Researcher Rebecca Reczek of Ohio State University, states that when we give up sentimental items, we often feel like we’re giving up a piece of our own identity — part of who we are. This is what makes it so difficult to let go of certain objects.
The study showed that when people were encouraged to take photos of items and preserve the memories, donations to non-profit charity shops increased. Additionally, those that took a photo of the item, reported less “identity loss” compared to those who did not take a photo.
Reczek indicated that although these memory preservation strategies will probably work for most items, they may not work for items with high sentimental value such as the baptismal gown your grandmother handmade for your child.
We’ve written a few posts on sentimental clutter over the years, so please feel free to check out Unclutterer’s advice on how to capture memories and let go of some of these items.
If you need some support and encouragement in dealing with bouts of nostalgia while uncluttering, visit our forum on Sentimental Clutter.
P.S. The photo shows my great-grandmother’s green teapot in which she served green tea. I still use it to serve green tea.