One of the things I love to do in January is to unsubscribe from unwanted email lists, newsletters, digital sales fliers, and so on. After spending 11 months ignoring them whenever they show up, it’s time to get rid of them entirely. In this post I’ll explain a few ways to purge electronic mail lists from your email inbox, from one-at-a-time to bulk action.
It’s my fault for subscribing in the first place, of course. Often when I do, my intentions are good. I’ll find a new site or service that I’m interested in and think, “Yes, I do want to keep up to date with this company’s stuff.” Once I’ve done that a dozen times, I’m in trouble. Digital clutter is just as insidious as its real-world counterpart, so it’s time to make a change.
Identify likely candidates
I’m not opposed to email subscriptions. There are many that are quite useful (like the Unclutterer email subscriptions, obviously). Therefore, the first step in this process is to identify the ones you’ll get rid of in your purge versus the ones you wish to keep. I do this via a week of mindful email reading. Each day, I’ll make a mental note of the subscriptions I simply delete without reading. If you like, create a folder for these, mark them with a flag or otherwise tag them for future reference. When I did it, I just wrote a list on a piece of paper.
Let the culling begin!
There are a few ways to unsubscribe from unwanted email. If you’ve only got a few to jettison, you could go the manual route. If you look closely in the footer of the email you receive, you’ll see something along the lines of “click to unsubscribe” or simply “unsubscribe.” You might have to look closely, as it’s sometimes hard to find. The message’s sender wants to keep your attention, after all. Clicking this link will bring you to a webpage that likely has further instructions. Many will unsubscribe you then and there, while others will have you jump through additional hoops. It’s kind of a hassle, but worth it when the result is less junk mail. Of course, this method is too time-consuming if you’ve got a long list of unwanted subscriptions. In that case, consider one of the following:
Unroll.me. Not only does Unroll.me help you kill unwanted subscriptions, it makes the keepers more manageable by presenting them in a single, daily digest email. You can even roll things like messages from Facebook, Twitter, and YouTube into that single message. Tidy!
Mailstrom. This is another service that lets you cull hundreds or thousands of messages at once and send them all to the big, virtual trash bin in the sky, while keeping the messages you want to see intact. Plus, it works with the email solution you’re probably already using, as it’s compatible with Gmail, Google Apps Email, Outlook, Apple, Aol, and Exchange IMAP.
A tip for Gmail users. If you’re using Gmail, take a close look at the top of a message. You’ll likely see an “Unsubscribe” link. Google has made this a uniform location for this link, which is great, as it saves you from scouring a message’s footer for the hard-to-find default link.
Unlistr. Finally, this is a service that does the dirty work for you. Simply identify the email senders you don’t want to hear from anymore, and Unlistr does the rest, unsubscribing for you. Thanks, Jeeves!