We’re all deluged with email; it’s a problem of the digital age. Noting this, how do you ensure your email is considered worthy of attention, and not seen as just more inbox clutter?
Sometimes your email involves sharing a story with friends, and messages like that don’t always need to be succinct. But, if you’re writing to someone because you want some sort of reply — you’re asking for information, trying to set up an appointment, etc. — make it as easy as possible for the recipient. Don’t make someone wade through a long story to find out what you want.
But don’t be too brief; do include all the information needed for the other person to provide a meaningful response. I’ve seen many people asking for help about some computer-related problem without providing key information, such as what type of computer they’re using, what version of the software they are running, the specific error messages they are seeing, etc. Provide as much as necessary and little or nothing more.
Follow the policies of the group
Are you part of any mailing list, like a Yahoo Group or something else? Many of these groups have guidelines about how members should structure their messages; if your group has such guidelines, be sure to read them and follow them.
Since I’m a moderator of a freecycle group, this is a continual issue for me. We have specific subject line formats, a policy about how often things may be re-offered, etc. It causes more time and work (and frustration) for everyone when the policies are not followed.
Address the email properly
Do you want to reply, or reply all? Think about your recipient list, and whether everyone on that list really needs to see the message.
If you’re sending a message to a group of people, other than in a work situation, please respect everyone’s privacy and do not put all the email addresses in the To: field, where all the recipients can see them. Rather, put those email addresses in the Bcc: field.
Watch what you forward
I’ve seen many a well-intentioned person forward on a message alerting me to some horrifying problem, when a quick check of Snopes.com would show that the information simply isn’t true. If something sounds at all suspicious, please check it out before forwarding.
Also, make sure the people you’re sending those messages with cute animal photos or jokes really want to get them. People are often reluctant to hurt someone’s feelings by asking to get removed from such lists, even if they don’t want the emails — so you might add a note letting your recipients know that you want them to tell you if they’d prefer not to get such emails.
Avoid long signature files
There is certain information people usually want to see in your signature file, and your contact information is at the top of the list. But many people would prefer you skip your favorite quote, a list of every award you’ve ever won, and an admonishment to not print the email.
Consider that not all emails need the same signature. A reply might not need as much information as the email where you’re initiating a conversation. If you’re going back and forth in an email exchange, and you included your long signature file the first time, you don’t need to include it on every message in the chain.
It also looks a bit silly when you send a two-line message and have a 20-line signature file.
Be considerate with attachments
People might be reading email on a slow connection, so maybe it’s best not to include a 5 MB photo.
Review emails for problematic wording
For casual emails between friends, you can skip this step. But for others, I’d recommend reviewing your emails for points of possible ambiguity. Also, look for anything that might be taken the wrong way; humor and sarcasm often don’t work well in email, and snarky comments might come back to haunt you later.
Remember, too, that if crafting an email might take you 20 minutes, but a phone call only five, picking up the phone could be the least cluttered option available to you.