2010 Holiday Gift Giving Guide: Black Friday $89 Kindle 2 deal

In our 2008 Gift Giving Guide, we recommended Amazon’s Kindle as the ultimate holiday gift.

Today, Amazon will be selling some remaining inventory of their previous generation Kindle for only $89 as part of their Black Friday promotion. While these units may lack some features found on the most current model, they are still excellent e-readers, especially at the $89 price-point.

This promotion will begin at 12:00 pm EST (noon). To take advantage of the deal, you’ll need to visit the Black Friday sale page on the Amazon website. These are likely to be in short supply and will probably run out quickly, so you’ll want to be ready to take advantage of the promotion as soon as it becomes available.

Electronic book readers are a fantastic way to reduce the number of books in a home and e-books are almost always less expensive than printed books — you can unclutter your bookshelves and save some cash.

UPDATE: As of 1:00 pm EST, it looks like the promotion has completely sold out.

12 Comments for “2010 Holiday Gift Giving Guide: Black Friday $89 Kindle 2 deal”

  1. posted by Meghan on

    Is it posted under Electronics or Books? I can’t find it.

  2. posted by Carlee on

    I am dying to get an eReader of some sort – I just don;t know which one to buy.

  3. posted by Living the Balanced Life on

    I know that an e-reader would be a great way to unclutter my books, but I still love the feel of a book in my hands, I love to use a marker to physically highlight and take notes…
    Maybe one day I’ll change!

  4. posted by priest's wife on

    I’m not buying electronics this year- but I’m staying on-line to buy what I need- no driving and parking for me!


  5. posted by Mike on

    Speaking of Kindles, why is the Kindle edition of your book “Unclutter Your Life In One Week” the HIGHEST priced version – more than the hardcover and much more than the paperback? And it is not just your book – I see too many instances where the ebook sells for the same or more than the DTE. With the marginal cost darn near zero, the Kindle edition is pure profit. E-books should be priced accordingly.An ebook should sell for, at MOST, the same price as a dead-tree edition MINUS the manufacturing, distribution, and shipping costs.

  6. posted by Erin Doland on

    @Mike — My book isn’t available on Kindle right now. There are some technical issues with it. So, I have no idea why you’re complaining because it’s not even available. The new Kindle version should be available when the paperback comes out in December.

    Additionally, authors don’t set prices for their books. Publishers do. And, if you think my time to write the book, my editor’s time to edit, the designer’s time to design, and the publisher’s time to review all of it were worth “near zero” dollars, then I guess I could see why you’re upset about the cost of it. However, I disagree. I think all of our time and expertise are worth more than “near zero” dollars. I think $10 is a decent price, which is what it should sell for when it goes back up for sale.

  7. posted by Jacquie on

    I’m not sure if Mike chose his words badly, or if you misread him, but I understand him to mean that the cost of making and dispatching an electronic book is near zero compared to the paper copy, not the book as a whole.

    So, if for example a paper book costs $5 to make and ship the actual object, an electronic book should be $4.50 less than the paper one. I entirely agree with him on this. The rest of the price is the reward and profit element, and this should be the same for any format.

    I would hope that he wasn’t saying that the work of the author, editor and publisher is worth nearly nothing as I am working on a text book at this moment.

  8. posted by Mike on

    Thanks, Jacquie, that’s exactly what I meant. A $15 print book should be selling for $10 as an e-book.

    Erin, as Jacquie explained, I was not saying the e-book is worth “near zero”; just that the cost of manufacturing and distribution is near zero, as opposed to a print edition which has added manufacturing and distribution costs in addition to the value of the content, therefore the print edition should be priced higher (not the same or lower) than the e-book. Perhaps the publisher sees it as an opportunity to take the savings as a greater profit on the e-book (assuming you are earning the same per-copy regardless of format) rather than pass the savings on to the reader.

    Oh, and it is indeed available on Kindle – I followed the Amazon link from this blog, which took me to the hardcover ($14.96). On that item page are links to the Kindle edition ($14.99) and paperback ($10.12). Here is the link directly to the Kindle edition:


    In fact, the “sample” (foreword through first chapter) is on my Kindle right now waiting for me to read it.

  9. posted by Erin Doland on

    @Mike — I don’t know what to tell you about it being up on Amazon for the Kindle. I was told it wasn’t available and wasn’t going to be until the paperback is released in December.

    Authors working with major publishing houses have no control over the process once we turn in the manuscript — the title, the design, the price, the electronic version — so I suggest contacting Simon and Schuster with your complaint. One thing to remember is that the hardcover of the book is $22, so even at $14 it’s less expensive than the print version. The price Amazon has set for the hardcover is a sale price, so you’re comparing a sale price not the actual suggested retail price.

  10. posted by Another Deb on

    I have found that Amazon will promote a book that is not yet published, much less out on Kindle edition. Five years ago I ordered a book. The delivery day was assigned but came and went with no book. That book is still unpublished and STILL available to be ordered on Amazon!

  11. posted by Ali on

    We tried to snatch one of these but couldn’t find them on amazon.com the morning of Black Friday. Seemed a bit bait-and-switch-y.

  12. posted by Julia on

    This is a comment about Mike’s view that the cost of manufacturing and distribution for ebooks. Moving to the e-publishing world is much more complex than you might imagine and there are many new costs that need to be factured into the business equation. In addition, the technology required is significant. Technology is not cheap initially and when it does become cheap it needs to be upgraded. I am a librarian and have been dealing in this space for many years now.

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