After the special bonus to Unclutterer readers ended and we stopped giving away the free copies of the worksheets from Unclutter Your Life in One Week, I started receiving e-mails from people who didn’t participate in the offer asking if they could buy the PDFs. Up until today, we haven’t had any way to sell these materials. We’ve never had Unclutterer products, so we never had an internal Unclutterer store.
I turned to our tech team at Dancing Mammoth and asked if they could setup an online store for us to sell the PDFs. They were up for the task and went to work on the programming. (This was also the point when I asked Simon and Schuster if it was okay to sell them, and they said it was.)
Once the tech team was doing all the heavy lifting, my mind kept returning to a conversation I had last summer with artist Chris Bishop at a party at my friend Kara’s house (Chris did the yellow robot painting in the second picture). Chris and I talked about his insanely popular Barack O’Unicorn t-shirt that he released during the 2008 election. We discussed the body as a canvas and how it constantly transmits messages — I support X candidate, I buy my clothes from X retailer, I listen to X band, I am the type of person who irons my clothes, I have a baby who spits up squash, I don’t follow fashion trends. For good or bad, our clothing says a great deal about us.
With our store on the horizon, I began looking into what it would take to produce Unclutterer t-shirts that convey the positive ideas we promote on the site. If the t-shirt I casually throw on to wear to the neighborhood farmers’ market is going to speak on my behalf, I at least want it to promote something I believe in. Our local silk screen company Reston Shirt came in with a good price for us using quality materials. We ordered the shirts, they produced them, and now we have two t-shirt designs — one with the phrase “Simplicity is revolutionary” and the other “Less is more” — to offer alongside the PDFs in our new store.
I haven’t stopped thinking about items we can offer in the new store. I can see us producing short e-books, calendars, planners, and other useful organizing goods. At this time, however, we’re just offering the PDFs and t-shirts. We’re starting small and seeing how things go.
I want to thank our team at Dancing Mammoth, the fine folks at Reston Shirt, and my friends Kara and David, who were good sports and agreed to be our models (since the t-shirt idea sprung from a conversation at their home, I thought it only appropriate to ask them to join in on the fun). Check out the new internal Unclutterer store and order t-shirts and/or the seven PDF worksheets that accompany Unclutter Your Life in One Week if you need them.
(Note: If you received the PDFs as part of the special bonus, you have the exact product that we’re selling in the store. You don’t need to repurchase the documents. These are available for people who did not participate in the previous offer.)