There’s nothing like entering a jam-packed freeway to add stress to your early morning. Catching a train is great — if you have one in your area. Although, even in places considered to have good public transportation (New York City, Paris, DC, San Francisco), the roads are still clogged with cars.
What can we do to take cars off the road and help unclog everyone’s commute? Private and public efforts are being made across the country to make our roads less cluttered spaces.
Last Thursday, I got the chance to talk to RideSpring founder, Paul McGrath. RideSpring is an online service that helps employees find ride share opportunities with other employees at the same company. We discussed McGrath’s journey from employee to entrepreneur, in his current pursuit to offer web-based alternative commute solutions.
He got the idea in the mid-1990s when he worked as an electrical engineer for a 200 person company in Scotts Valley, CA. He enjoyed an 8-mile bike ride up a narrow, snaky two-lane highway to and from work most days. On driving days, though, he wanted to ride share. “For the days I wasn’t biking,” says McGrath, “I thought it would be good to find a carpool partner.” Why not socialize with a co-worker during the ride and tread more lightly on the road and save a few dollars on fuel?
But, as many commuters know, finding a carpool buddy isn’t always easy. McGrath sought public carpoolings systems first. While he wouldn’t mind sharing his commute information within his company, he didn’t want to post it on public sites. “I looked for a product within companies but it didn’t exist.” This led him to search for (and eventually create) a solution.
He dove into market research and found that regional services attracted very few users, which dramatically limited good ride-matching opportunities. For example, in the San Francisco Bay Area, frought with highly congested highways, an organization called 511 exists for the public, but fewer than 1% of commuters have signed up for the system.
His research squashed a number of myths about commuters. “It’s a myth that people aren’t willing to leave their cars at home,” say McGrath.
What he discovered is “There’s a shortage of drivers willing to accept passengers, rather than the other way around.”
Another myth he his company is helping to debunk is the notion that carpooling doesn’t work. However, the US Census reports that carpooling for Americans remains the second most popular way to get to work. This is second only to driving alone to work.
After his data collecting, McGrath could see the need to develop an easy-to-use method for commuters.
McGrath wanted to get cars off the road and make commuting more enjoyable. With his technical background, he launched a web-based system through RideSpring targeted at companies of 500 people or more. When companies subscribe, co-workers can drive to the same company together. The RideSpring system searches possible ride matches through it’s web process that scans zip codes for people riding in their areas across the US.
The statistics are promising. Some of the companies that subscribe to RideSpring show a nearly 60% sign-up rate for the service. People are actually using it.
There are intrinsic rewards that come from finding an alternative commute. You get to do your part for the environment, have a good conversation with a coworker, or even get some important work done. With the US Census reporting that 77% of American commuters drive alone, many companies offer financial and other rewards to encourage people to free up road capacity and reduce CO2 omissions. This allows employers to contribute to the environment, reduce the need for new parking lots, and make their employees happier.
McGrath summarizes RideSpring’s services by saying: “What we deliver is effectiveness. We show companies our proven approach to get people signed up. We make it fun and easy to use and employees will actually use it.”
What do you do to unclog your commute? Does your company offer incentives to commuters who carpool or use public transportation? If your company had (has) more than 500 employees, would you consider using a program like RideSpring? Why or why not? Do any of our readers already use this or a similar service?