We’ve got the technology

by Erin Doland on Sep 4, 2010

Having the right tools to do a job can increase productivity and greatly improve your overall experience working on a project. Our friends at The Chopping Block graphic design firm recently made a fun film illustrating how difficult it would be to do their jobs without Photoshop. Introducing “The World Without Photoshop“:

What takes eight hours in this short film, takes just seconds with the modern software. Are you wasting time, energy, or money not using the right tools for a job? Is there broken equipment on your desk that needs to be fixed? Evaluate your situation and acquire the right tools for the task.

7 comments posted

  1. Posted by Lain - 09/04/2010

    Awesome!! As a scrapbooker and photographer, I can relate. I love Photoshop!!!

  2. Posted by Rosemary - 09/04/2010

    Loved it. Thanks for sharing. I’ve worked in publishing long enough to remember that world. I also remember the world of page layout before Quark Xpress and PageMaker. (shudder)

  3. Posted by Mike - 09/04/2010

    Sorry, but Photoshop really doesn’t deserve the credit. It was not the first of these tools by a long shot, nor did its authors invent the techniques. Photoshop was simply a cheap, low-end offering that rode to success on the coattails of Windows. In a world without Photoshop, there would just be another tool like it (probably with a better user interface).

  4. Posted by Steve - 09/05/2010

    PhotoShop rode to success on Windows? Hmm … are you sure? Didn’t it run on the Apple Macintosh first?

  5. Posted by Carey - 09/05/2010

    @Mike: Even in a world with Photoshop, there’s another tool just like it, with a different user interface, that’s free, open source, and considerably less bloated. It’s the Gnu Image Manipulation Program (GIMP). It can do just about everything Photoshop can do.

  6. Posted by Finno - 09/05/2010

    @Carey: Well it can’t lock you into a “walled garden” and then demand hundreds of dollars (per user) every time Adobe decides to add minor features and major bloat. :-)

  7. Posted by Mike - 09/06/2010

    @Steve I doubt it would have been as successful if it had remained Mac-only.

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