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Amazon is going green
Online retail giant Amazon has launched a new product site featuring all of their environmentally-friendly products. From a recent press release:
Amazon.com has launched Amazon Green, a cross-category program that includes a list of products that customers have selected as the best green products offered by Amazon.com and a place for customers to discover Amazon’s entire green product selection.
Unclutterer isn’t an environmentally friendly website in the traditional sense (although having less clutter usually results in a reduced impact on the environment), but we know that many of our readers consider themselves to be environmentalists. Amazon’s willingness to create such a site might be a gimmick, but at least it’s a gimmick with potentially positive results.
9 comments posted
Posted by Fit Bottomed Girls - 09/05/2008
Awesome–hopefully it’s the real deal and not just clever marketing!
Posted by Nimic @ The Green Routine - 09/05/2008
It’s just clever marketing. Amazon Green is a virtual store, in the sense that they’re not carrying any new products, they’re just aggregating products they already carried into a grouping of environmentally friendly products.
With that said, if this is what it takes to get the mainstream involved, so be it. As a “Green Blogger” I have a hard time reaching out to people outside of the environmentalist sect. It takes big companies like this to get involved in order to spread the word sometimes.
Posted by DaveW - 09/05/2008
Amazon could be waaay greener by shipping efficiently – their regular appearance in The Consumerist’s Stupid Shipping Gang belies their real commitment to Green.
Posted by Cady - 09/05/2008
I hope consumers also do their research before purchasing any “green” product…amazon’s or someone else’s.
Too many times things appear to be “green” but if looked at carefully, turn out to be not so green.
For example…bamboo flooring. This has become a very popular “green” product, but if your bamboo flooring came all the way from China…well that’s a lot of energy used to transport all the way to your house in Wisconsin USA.
But if Amazon wants to assist in categorizing green products, that’s great. It is at least a place to start for the consumer looking for these products.
Posted by southstep's me2DAY - 09/05/2008
southstep? ??…
Unclutterer » Archive » Amazon is going green…
Posted by Prolific Programmer - 09/05/2008
@DaveW One of the reasons they’re trying to move to Kindle for books is to make their shipping more “green”.
Posted by Sandy - 09/05/2008
While I like Amazon, their shipping has irritated me too. I bought one shirt and it came in a big box with plastic pillows “protecting” it. A shirt won’t break. I bought one shirt from Landsend and it came in a reasonable sized bag.
Posted by purlyshell - 09/07/2008
It’s true about the bamboo flooring. But if all flooring would be coming from China anyway, Bamboo might be a best bet. I agree that people need to be more aware of where things come from and consider issues beyond the label.
Posted by Albert - 09/13/2008
Does anybody else think that picture on the link for the baby category is a little creepy.
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